Google Maps Case Studies, prepared for Walter Roofing · Des Moines & Iowa City
GBP Heat Map Tracker

Owning the map,
one green pin at a time

Real Google Business Profile geo-grid scans from local contractors we've worked with. Every dot is a spot on the map where a customer searched, and the number is where the business showed up in Google Maps.

3 featured case studies #1 on Google AI in Iowa City Engine: Google Maps Latest scan: Nov 2, 2026
15
Heat maps tracked
7
Keywords at 100% top-3 coverage
1 → 81
Biggest jump in top-3 grid points
1.0
Best average map rank
775
Grid points in the top 3
How to read a heat map

Green means the phone rings

A geo-grid scan checks Google Maps rankings from dozens of points around the business. The map pack only shows 3 businesses, so a green dot (top 3) is where you actually get the call. Drag the slider on any before-and-after map to compare the first scan with the latest.

Top 3  shows in the map pack 4–20  buried below the fold N/A  not ranking at all   Drag to compare
Case Study 01 · Home Remodeling

All Exclusive Construction

A remodeling contractor in Westlake Village, CA, competing against established builders across the Conejo Valley. In seven months it went from almost no map-pack visibility to holding #1 across the whole 81-point grid for its core city keywords.

Westlake Village, CA 9×9 grid · 81 points Mar 30 → Nov 2, 2026
3 / 7
keywords at 81/81 top 3
+396
new top-3 grid points
7 mo
first scan to latest
Client video
Watch: Google AI + Maps

Ranked #1 in Google AI for a Malibu kitchen remodeler

Beyond the map pack, we got All Exclusive Construction recommended first in Google's AI results for Malibu kitchen remodeling, a market where jobs run $75K to $250K+. This short walks through it.

  • #1 recommendation in Google AI for Malibu kitchen remodeling
  • #1 across all 81 grid points for kitchen, bathroom and remodeler searches in Westlake
  • Basement remodeling went from not ranking to 57 top-3 points

City keywords: #1 across the whole grid

81 of 81 points in the top 3

"Near me" searches: climbing fast

The hardest searches to win, from almost nothing to dozens of top-3 points

Case Study 02 · Window Film

MD Window Films

A window film installer in Santa Monica, CA, one of the most competitive service markets in the country. These are its four strongest scans: every one of the 35 grid points ranks in the top 3, from the Palisades down to LAX.

Santa Monica, CA 35-point grid Scanned Oct 16, 2026
4 / 4
keywords at 35/35 top 3
100%
share of local voice
1.0
best avg. rank
Case Study 03 · AI Search + Client Testimonial

#1 on Google's AI Overview in Iowa City

Searchers are asking Google's AI who to call. For "drain cleaning iowa city", Google's AI answer recommends our client first, right here in Walter's own market. Hear from the owner below.

#1
drain cleaning iowa cityGoogle AI Mode · first recommendation
Iowa City, IA  ·  5.0 rating, first recommendation  ·  Call button shown in the AI answer
Client video testimonial

More roofing results

Other roofing clients · first scan vs. one week later

What this means for Walter Roofing

The same playbook, built for Iowa roofing

We'd run the same process on Walter Roofing's Google Business Profiles: a baseline grid scan, then rescans as the work compounds, all tracked on a dashboard like this one.

1

Baseline scan

A grid scan around each location for your money keywords, so we know exactly where you show up today and where competitors are winning.

2

Profile & local signals

GBP optimization, service-area pages, reviews, local citations, and video content aimed at the gaps the scan shows.

3

Rescan & report

Bi-monthly rescans with before-and-after maps, plus calls, website clicks, and direction requests from your profile.

Des Moines, IA

Grid centered on the Des Moines service area

Iowa City, IA

Grid centered on the Iowa City service area

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