Case Studies &
Game Plan
What we've done for other local contractors, and how we'll do it for Walter Roofing in Des Moines and Iowa City. Every dot on a heat map is a spot where a customer searched, and the number is where the business showed up in Google Maps.
All Exclusive Construction
A remodeling contractor in Westlake Village, CA, competing against established builders across the Conejo Valley. In seven months it went from almost no map-pack visibility to holding #1 across the whole 81-point grid for its core city keywords.
Ranked #1 in Google AI for a Malibu kitchen remodeler
Beyond the map pack, we got All Exclusive Construction recommended first in Google's AI results for Malibu kitchen remodeling, a market where jobs run $75K to $250K+. This short walks through it.
- #1 recommendation in Google AI for Malibu kitchen remodeling
- #1 across all 81 grid points for kitchen, bathroom and remodeler searches in Westlake
- Basement remodeling went from not ranking to 57 top-3 points
City keywords: #1 across the whole grid
81 of 81 points in the top 3
"Near me" searches: climbing fast
The hardest searches to win, from almost nothing to dozens of top-3 points
MD Window Films
A window film installer in Santa Monica, CA, one of the most competitive service markets in the country. These are its four strongest scans: every one of the 35 grid points ranks in the top 3, from the Palisades down to LAX.
#1 on Google's AI Overview in Iowa City
Searchers are asking Google's AI who to call. For "drain cleaning iowa city", Google's AI answer recommends our client first, right here in Walter's own market. Hear from the owner below.
More roofing results
Other roofing clients · first scan vs. one week later
The same playbook, built for Walter Roofing
We'll run the same process on both of Walter Roofing's Google Business Profiles: a baseline grid scan, then rescans as the work compounds, all tracked on this dashboard.
Walter's Google Business Profiles
The two profiles we'll track
Walter Roofing – Des Moines
Roofing contractor in Clive, Iowa- 8450 Hickman Rd, Clive, IA 50325
- (515) 343-6955
- Open 24 hours
Walter Roofing – Iowa City
Roofing contractor in North Liberty, Iowa- 7 Hawkeye Dr Ste 104, North Liberty, IA 52317
- (319) 214-0377
- Biggest opportunity: 18 reviews vs. 454 in Des Moines
AI search baseline: where Walter stands today
Run Nov 10, 2026 · 10 prompts × 5 AI engines
We asked ChatGPT, Gemini, Claude, Perplexity and Google AI Mode the questions Des Moines, Ankeny and Ames homeowners ask when they need a roofer. Walter Roofing came up in 1 of 49 answers. The roofers below are getting those recommendations instead.
named in 1 of 49 answers
at least one engine names Walter
first in its 1 answer
1 answer links to walterbuilds.com
By engine
Google AI Mode: 1 of 10 calls failed, so it's out of 9.
Who AI recommends instead
Roofing sites cited as sources, out of 49 answers
Directories also cited: thumbtack.com (12), angi.com (7).
Prompt by prompt
| Prompt | ChatGPT | Gemini | Claude | Perplexity | Google AI |
|---|
Walter's only citations came from two solar pages: /solar/ and /cityviews-best-of-des-moines-walter-roofing-solar/. No roofing page was cited for any roofing question.
Download the full AI Visibility Report (PDF)How we'll do it
Baseline, build, rescan
Baseline scan
A grid scan around each location for your money keywords, plus the AI search baseline above, so we know exactly where you show up today and where competitors are winning.
Profile, local & AI signals
GBP optimization, service-area pages, reviews, local citations, video, and roofing pages built to get cited by ChatGPT, Gemini and Google AI.
Rescan & report
A monthly report covering AI search, Google Maps and website traffic, with before-and-after maps and the calls and clicks they bring in.
Keywords we'll track
Grid-scanned around both profiles
One report a month, three channels
Every month Walter gets a report on the three places homeowners find a roofer: AI search, Google Maps and the website. Each report is added to this dashboard, so progress is easy to see month over month.
AI Search
ChatGPT · Gemini · Claude · Perplexity · Google AI Mode- Visibility: % of AI answers that name Walter Roofing
- Prompts covered and position when named
- Citations: answers that link to walterbuilds.com
- Which competitors AI recommends instead
Google Maps
Des Moines & Iowa City profiles- Heat map grid scans, before vs. now, per keyword
- Top-3 coverage across each grid
- Profile calls, website clicks and direction requests
- New reviews and rating for each location
Website Traffic
walterbuilds.com- Total visitors and organic search visitors
- Visitors referred by AI tools like ChatGPT and Perplexity
- Top landing pages and search queries
- Quote requests, form fills and calls from the site
Report schedule
Delivered the first week of each month